What is Pet Fete ?

Pet Fete is a marketplace for Pet breeder, Pet adoption agencies and pet shop owners to meet their customers. Pet fete is also helps the sellers to pet transport service providers with the legal documentation.

For the scope of this project, I will be focusing on waitstaff and their touch points. My solutions should impact their day-to-day in a positive manner. I want to solve the realistic frictions created by outdated products and show empathy

My Role

This was a passion project for me. I stated thinking about it a year back ago when I moved to Bangalore I meet a friend who is struggling to get contacts for buying pet and I thought about an easy to application for pet buyers and sellers.

The Problem

Most of the countries in the world banned buying and selling pets online. So if people want to buy a pet either they have to visit the pet store or a pet breeder and not all breads are available with pet stores and pet breeders. For example there are more than 340 breeds of dog are available but not all easily accessible.There are also lot sweet hearted people out there who want to to adopt a Pets have lack of access to the pets shop. Transporting a pet insidcountry or outside the country is a painful process with lots of legal documents.

The Proposed Solution:

The solution to the above problem is to bringing the buyers and seller together through a mobile based application where the seller can Showcase their pets with a Pictures and the buyer can book appointment for the visit and can chat with the buyer. This application will make a pet buying process pretty transparent between the buyer and seller.

Design Process

  1. Research
  2. Define
  3. Ideate
  4. Prototype
  5. Test

1. Research

Market research

According to the Forbes research over the last 30 years pet ownership has gone from 56% to 68% on an average. The latest trends to affect the pet industry are Food – Consumers don’t want traditional pet foods. They want to customize the food for their pets from an extensive ingredient list. Technology – We are seeing pet services and conveniences developing along the lines of services for people. Just as with people, the smartphone has enabled this change. Increased services – There is more attention being paid to pet grooming, pet care, pet transportation, pet hotels and many others. Pet industry as a whole is estimated to be more than 100 billion dollars.

User research

The chosen User research method in this case study is ‘Qualitative’: interviews. Users in the research are segregated  into a) buyers and b) sellers, Two different set of questionnaires are made to get the insight from their perspective. Rather than conducting the interview like a Q/A session, I wanted to get as much as qualitative feedback as possible from the participants. Conversations were natural as I tried to draw out from them, that special detail to give me a new clue in how I can clearly understand their pain points.

2. Analysis

Persona

Key Insights Buyer

  1. Buyer doesn't trust online services to buy pets the main reason being that they cannot easily locate the authorised breeders.

  2. Buyer has little knowledge of the pet breeds 

  3. Transport is another problem when people want to pets buy online from a distant location

Key Insights Seller

  1. Constantly looking for a better technology to expand their business 
  2. Lack of customer contacts to sell pets

  3. Transporting pets to customer in a different location
  4. Sellers seek to build trust for their online customers base for service validation

3.Ideate

Features

After the research the decision was to come up with a responsive web-application and native mobile application for the pet buyers and sellers 

Pet Fete

  1. Search for type of pet and breeds

  2. Explore pets Breeds

  3. Learning centre 

  4. Authorised pet transport company List and their ratings given by others

Pet Fete for seller

  1. Pet photo upload

  2. Chat feature to the chat with the customer


  3. Application list from the buyers
  4. Page to managing breading dogs


Information architecture

Pet Fete

Pet Fete for seller

User Flow

Pet Fete

Pet Fete for seller

Prototype

Test

I need to do different tests to make sure that we are going in the right direction

  1. Usability tests after adding micro-interactions

  2. Desirability tests to check if the UI convey the right feelings it is well understood by the users

  3. AB Testing on the Explore screen

Learnings

  1. Working on Pet Fete was very fulfilling, it allowed me to put into practice the Design Thinking Process and the tools I learned since the beginning of my new UX adventure!
  2. I learned a lot on information architecture, This is the project I first tried to make information architecture and I get to know the the importance and impact of it in the project.
  3. During the research process I learned a lot about the the pet industry and the business around it all over the world.